Cannabis Capital

Cannabis Capital How to Get Your Business Funded in the Cannabis Economy

Paperback (05 Mar 2020)

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Publisher's Synopsis

Welcome to Cannabis Capital

Raising capital, like any other core business function, requires strategy, a managed process, strong execution, and the ability to handle a lot of rejection--and the added challenges and popularity of the cannabis economy mean that you need to create a pitch that really sets you apart from your competitors.

Cannabis venture capitalist Ross O'Brien shares his insights from a career spent in private equity investing as he defines what the cannabis economy landscape is, teaches you how cannabis capital works and shares insider knowledge as he shows you how to:

  • Prepare a cannabis business plan with a framework that appeals to investors
  • View your company through the Investor's Risk Assessment Lens
  • Pitch using the 5 R's for raising capital (Relationships, Relevance, Resilience, Right Ask, Returns)
  • Earn lasting relationships with VCs to ensure your business's success

  • Book information

    ISBN: 9781599186610
    Publisher: Entrepreneur Press
    Imprint: Entrepreneur Press
    Pub date:
    DEWEY: 633.790681
    DEWEY edition: 23
    Language: English
    Number of pages: xxvii, 255
    Weight: 384g
    Height: 227mm
    Width: 151mm
    Spine width: 15mm