Publisher's Synopsis
"businessThink is a gem. Its ‘common sense' is in fact very uncommon sense. Follow the 8 Rules the authors derived from their research and consulting, and you'll dramatically up the odds of success and the joy that flows from work well done."
Tom Peters
"businessThink introduces a powerful, yet simple, framework for achieving breakthrough results. . . . [it] breaks the old ‘business as usual' rules, which we've too often blindly followed or lazily accepted."
From the Foreword by Stephen R. Covey
author of The 7 Habits of Highly Effective People
Acclaim for businessThink
"businessThink is every person's MBA for the real world. It takes straight aim at the decades of dysfunction in business and hits the mark with a real–world ‘degree' of pragmatic, new thinking for new times."
Tom Curley, CEO and Publisher, USA Today
"Thinking is hard. Thinking creatively is harder. Thinking creatively about business is the hardest. This book not only enlightens you from hard to hardest but does it with profound simplicity. "
Warren Bennis, Distinguished Professor of Business Administration, The University of Southern California; author, Managing the Dream
"If your organization like ours wants to be recognized as the best, this book should be required reading for all current and future business leaders and managers."
William G. Parrett, President and Managing Partner, Deloitte & Touche LLP
"businessThink provides a commonsense, jargon–free return to the core concept of creating real value in business."
Gary Crittenden, Chief Financial Officer, American Express Company
"businessThink . . . could very well, in my opinion, qualify as the 8th Habit of Highly Effective People. The book is simply brilliant."
Pete Beaudrault, President and CEO, Hard Rock Cafe International, Inc.
