Publisher's Synopsis
Business the Yahoo! Way
SECRETS of the World′s Most Popular Internet Company
ONE: Understand the medium and its message
TWO: People over technology, communities over computers
THREE: Build local communities in the global village
FOUR: Give users plenty of reasons for repeat visits
FIVE: Partner with the best
SIX: Buy what you need
SEVEN: Brand it!
EIGHT: Promote the hell out of it
NINE: Create a dynamic corporate culture
TEN: Stay paranoid
