Publisher's Synopsis
In this series, ideas are presented in a way that students should find easy to understand and are related to real business situations. The authors aim to stimulate further study both by referencing material and pointing students towards further reading at the end of each chapter. Key concepts are used to highlight the most significant aspects of the subject presented. Case studies are used to illustrate the material and stimulate further discussion. A series of questions, exercises and discussion topics are also presented at the end of each chapter.;This book in the series introduces the student with little prior notion of business to the major business activities. It presents a detailed examination, stressing the inter-relationship between business activities and the various contexts in which they operate.
