Paperback (21 May 1999)
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Using straightforward terminology, this text offers an introduction to the subject of business strategy. The book reflects the most recent research, and uses case studies of varying lengths along with assignment and seminar work.
| ISBN: | 9780750642071 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 21 May 1999 |
| DEWEY: | 658.4012 |
| DEWEY edition: | 21 |
| Number of pages: | 333 |
| Weight: | 690g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 21mm |
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