Publisher's Synopsis
In the smart phone business, how did Nokia overtake Motorola, Apple overtake Nokia, Samsung overtake Apple and now the Chinese manufacturer such as XiaoMi coming out of the blue to steal the market share of Samsung? Less than twenty years ago, these internet and technology companies were unknowns - Apple, Facebook, Google, Amazon, Alibaba, Samsung etc. Today, the market capitalisation of these companies are even higher than many established traditional companies. How did all these companies suddenly mushroom from nowhere to become global leaders within such a short time? It is the use of business model innovation. The critical success factor is not merely what business model innovations to adopt but also the right strategies and tactics as well as swift executions. This book will reveal the secrets behind the successful introduction and implementation of business model innovation of many of these companies.
