Publisher's Synopsis
This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Business Marketing Connecting Strategy, Relationships, and Learning - McGraw-Hill/Irwin Series in Marketing
2nd Edition
Hardback (01 Jul 2001)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780071123327 |
| Publisher: | McGraw-Hill/Irwin |
| Imprint: | McGraw-Hill/Irwin |
| Pub date: | 01 Jul 2001 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 705 |
| Weight: | 1360g |
| Height: | 261mm |
| Width: | 210mm |
| Spine width: | 33mm |
