Publisher's Synopsis
Rangan is a 225 page paperback containing selected readings with the majority being from the "Harvard Business Review". It will have a strong managerial focus making it appealing to manager and future managers.
Business Marketing Strategy Concepts and Applications - The Irwin Series in Marketing
Paperback (05 Jan 1995)
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Includes delivery to the United States
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Book information
| ISBN: | 9780256169102 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 05 Jan 1995 |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Number of pages: | 354 |
| Weight: | 589g |
| Height: | 234mm |
| Width: | 190mm |
| Spine width: | 12mm |
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