Publisher's Synopsis
This text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce.
8th Edition
Hardback (15 Aug 2003)
Not available for sale
Out of stock
This text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce.
ISBN: | 9780324190434 |
Publisher: | Thomson/South-Western |
Imprint: | Thomson/South-Western |
Pub date: | 15 Aug 2003 |
Edition: | 8th Edition |
DEWEY: | 658.804 |
DEWEY edition: | 21 |
Language: | English |
Number of pages: | 714 |
Weight: | 1497g |
Height: | 254mm |
Width: | 204mm |
Spine width: | 32mm |