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Business Marketing Management

Business Marketing Management B2B

Thirteenth edition

Paperback (23 Mar 2023)

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Publisher's Synopsis

This text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce.

Book information

ISBN: 9780357718230
Publisher: Cengage
Imprint: Cengage
Pub date:
Edition: Thirteenth edition
DEWEY: 658.802
DEWEY edition: 23
Weight: 930g