Publisher's Synopsis
Business Communication - 3 Manuscripts in 1 Book, Including: Content Marketing, Social Media Marketing and Business Development.
1)
CONTENT MARKETING:
7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting.
YOU'LL LEARN:
- What content marketing is, how it began, and what it has achieved to date for companies
- Understanding the value proposition of content marketing
- How to approach your company's unique perspectives and approach to create content and ways to distinguish your content from your competitors
- Understanding the different types of content and how they work best to pursue some goals rather than others
- How to set-up a road map to navigate your way to set up a content marketing plan
- Useful facts to boost content recognition and gain quick wins, motivating you to see real-life and practical techniques further to improve the creation and marketing of your sales-driven content
- Details of the essential components, including your preferred business model, purposes and goals, audience personas or profiles, and the buyer's journey
- Delivering the right sort of content that not only captivates your audience but also leads to sales
- The right content channels for your content
- The seven-step process to help you understand the purpose of attracting finely defined audiences and building content that will lead to credibility, trust, and potential sales
- And much more!
2)
SOCIAL MEDIA MARKETING:
7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth.
YOU'LL LEARN:
- Understanding what social media marketing isWhy your business needs itHow to conduct market research the right way to yield the best results for your businessHow to market on platforms like Facebook, Instagram, and YouTubeWhy selecting the right niche market mattersHow to build an unforgettable business presence on social media
- And much more!
3)
BUSINESS DEVELOPMENT:
7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing.
YOU'LL LEARN:
- How to identify your target market
- Understanding your customer base and competitors
- How to identify the type of business you are running
- Setting and prioritizing SMART goals
- How to generate leads
- Increasing website traffic
- Using sales funnels to generate engaging leads
- Understanding how viral marketing works
- And much more!
