Publisher's Synopsis
According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company - even if it's profitable - can stand on its own. To illustrate this, Warrillow introduces readers to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and an old family friend, who encourages Alex to pursue three criteria to make his business sellable.
