Building Donor Loyalty

Building Donor Loyalty The Fundraiser's Guide to Increasing Lifetime Value

Hardback (01 Oct 2004)

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Includes delivery to the United States

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Publisher's Synopsis

This work provides a practical guide to the factors that drive donor retention, explains how fundraisers can keep their donors committed to their organizations, and helps organizations develop donor value over time.

Book information

ISBN: 9780787968342
Publisher: Jossey-Bass
Imprint: Jossey-Bass
Pub date:
DEWEY: 658.15224
DEWEY edition: 22
Number of pages: 208
Weight: 500g
Height: 243mm
Width: 184mm
Spine width: 21mm