Publisher's Synopsis
Dentistry is a profession that, if you are a solo practicing dentist or one responsible and "in charge" of other dentists as "producers," requires an intense and wide knowledge of not just the fundamentals of dentistry as a clinical practice, but the "business" of dentistry as well. Inside this incredible book with dental practice management roots spanning over century, yes, 100 years, you'll find time-tested wisdom about setting up for successful practice, marketing your practice, selling dentistry as a service to even the most challenging patients (no matter their income or socio-economic status), and so much more.Jerry A. Jones and Roger Levin, DDS, both former dental practice owners, worked collaboratively to produce this "new," modern version of Brother Bill's Letters, Vol II., by commenting on each of the original chapters to give the sage wisdom shared by the original author, Dr. George Wood Clapp over 100 years ago, relevant to a modern practice, with more sophisticated systems, a more educated patient base and a more complex business.This is a book every dentist or practice manager must read. The shared wisdom of three dental business experts spanning over 100 years is invaluable. There has never been a resource like this available to shortcut the rough, expensive, and painful lessons both veteran and young dentists alike will experience throughout a career.
