Publisher's Synopsis
The FIFA Football World Cup is the most followed sporting event on the planet. Over 46%% of the population tunes into the tournament via television, radio or online; the competition worth over $2.4 billion in television broadcast rights alone. Brazil, 5 times world champions and fiercely proud soccer nation have finally got their second chance to showcase their country to the rest of the world. Currently in the top ten economies, how has Brazil developed since their first World Cup hosted in 1950? Will the significant class divides lead to a volatile contest replete with protests and disharmony as present in their hosting of the Football Confederates Cup in 2013? Or will the country come together to host an unforgettable tournament knowing that the world has their scrutinizing eyes on them in the build up to the Rio Olympics in 2016?
