Publisher's Synopsis
Business development is the most effective way for new and old economy companies to grow bigger and stronger very quickly -- and this guide explains what it is and how it works. Business development is not just sales, marketing, or mergers and acquisitions. It entails aligning a company with complementary partners to meet or exceed goals with new economy speed. Regardless of a company's size, how long it has been in business, or the product it produces, this guide will help it prosper and grow by providing proven and practical tips, checklists, and toolkits on how to use business development.
