Publisher's Synopsis
Benchmarking is a way for a company to achieve a state of continuous improvement, judging every aspect of its product against the top competitors in order to beat "the best of the best". This book shows how it can be applied throughout every aspect of business, including internal functions such as customer support, purchasing, accounts payable, MIS and other areas. The book features special blueprints based on Coopers and Lybrand's consulting experience for implementing, managing and evaluating a benchmarking programme.
