Publisher's Synopsis
Before You Leap is a wisdom packed book that was written for the nascent entrepreneur. It uses stories and personal examples from the author to reveal uncommon things that can make or break a venture before it starts. The book not only gives the entrepreneur the tools for self reflection, but also exposes the reader to the different options available to building a full-blown business. As a serial entrepreneur and mentor to thousands of small businesses, the author has distilled a lifetime of wisdom that every new entrepreneur should consider before they start their first business. Readers will learn: - How to test their market before committing resources to a solution - How to reduce their start-up risk - How to discover their niche - How to predict future demand - That a good idea is not enough - How retirement plans and even your current employer can fund start-up costs Before You Leap is a concise and easy to read guide packed with solid advice that will help the reader determine if they have what it takes to be a business owner. It will also help entrepreneurs avoid costly mistakes when they launch their first business.
