Publisher's Synopsis
This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.
Basic Marketing A Marketing Strategy Planning Approach
18th Edition
Paperback (16 Nov 2010)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780071221108 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 16 Nov 2010 |
| Edition: | 18th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Weight: | 1648g |
| Height: | 285mm |
| Width: | 216mm |
| Spine width: | 33mm |
