Publisher's Synopsis
For Business Management courses and Computer Information Systems courses using visual simulation models as strategic tools for improving performance and profit through manufacturing, operations, finance, sales or marketing.
This mainstream, must-read business primer focuses the use of simulation and modeling as a tool for a whole systems approach to enterprise business process reengineering. More importantly, this book is about the capability to drive intelligent enterprise decision-making, enabling users to make strategic business decisions based on predictive outcomes through the use of simulation and modeling, impacting every key functional area of an organization.
