Publisher's Synopsis
essentials is a series of books specially designed for readers who want to gain an overview of a topic in a short time. These books contain the essence of what is considered "state of the art" in the current professional discussion and in practice. essentials inform quick, straightforward and easy to understand.
This book is the first to describe everything companies need to know in the context of the subscription economy. It explains the origins of this supposed new economic philosophy by using the automotive and real estate industries to illustrate and critically discuss the developments of recent decades. For the first time, the book paints a picture of the coming development phases of subscription economy. The book clears up all prejudices and misunderstandings, brings the current state of science and research to the point, and explains all important terms and concepts in the environment of AAS. It describes the author's tried and tested Assets-as-Service (AAS) process model in a pragmatic and easy-to-understand manner. The model consists of four steps that companies can implement without major investments and risks in order to become profitable in the subscription economy within a short period of time, thus securing sustainable competitive advantages. In addition, the AAS self-assessment tool is explained, which enables managers to immediately evaluate their own organization in terms of readiness with regard to AAS and the subscription economy, in order to know from where to start with which measures in a targeted and effective manner in the subscription economy. What you can find in this essential:- An introduction to the current situation and importance of Assets-as-Service (AAS) business models
- Various brief definitions of relevant terms in the context of AAS
- An instrument for status analysis on AAS in an organization
- A process model for aligning an organization with AAS
- The Quick Check for the self-assessment to determine your own AAS readiness
- Brief presentation of various tested AAS templates and tools
- An outlook on the further development of AAS
- Many further links to articles and sources to deepen the content in this essential About the author: Prof. h.c. Dr. Uwe Seebacher (MBA), who holds a doctorate in economics and business administration, has more than 25 years of experience as a consultant, (interim) manager but also entrepreneur in the media, production and service industries with international successes in strategic and operational marketing and communications as well as in process optimization, digitalization, human resources management and organizational development.
