2nd edition, revised and updatEdition
Hardback (07 Jul 2015)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
| ISBN: | 9781137359162 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 07 Jul 2015 |
| Edition: | 2nd edition, revised and updatEdition |
| DEWEY: | 658.827095 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 339 |
| Weight: | 558g |
| Height: | 221mm |
| Width: | 147mm |
| Spine width: | 26mm |
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