Publisher's Synopsis
AI predicts Body shop facial product consumer behavior 1.Critically assess the extent to which whether AI can help Body Shop to predict facial product consumer behaviorPrediction method: AI can apply big data gather method to apply questionnaires method to enquiry different questions to let Body shop facial product consumers to answer what their emotion are after they use its any facial products. So, AI can gather all different countries facial product consumer's positive or negative emotion data to analyze whether factors cause they feel negative emotions or negative emotions in order to concern how to solve the challenges to cause negative emotion and how to improve positive emotion. So, AI big data questionnaire gather method can be possible to help Body shop facial product users to raise more positive emotions when it can find what factors cause they feel negative emotion and attempt to find methods to avoid as well as find what are the main positive factors to bring their positive emotion in order to keep them.⦁Body Shop BackgroundThe body shop international power line carrier ( the body shop) was founded by Dame Anita Roddick in the England in 1976. It sold personal beauty care products, such as baby and child specific products, bath and shower and colour cosmetics, deodorants, skin care, hair care, fragrances, sun care etc skin health products to provide human body benefits. Nowadays, the body shop was skin and body care manufacturer and retailer operating in 55 countries with over 2,100 stores. It had 42 exclusive outlets in Hong Kong. It's missions were to dedicate to pursuit of social and environment change to meaningfully contribute to local, national and international communities in which trade to passionately campaign for the protection of the environment, human and civil rights and against animal testing and to make fun, passion and care part of our daily lives (Adrian, P. 2012). ⦁What is the difference between production orientation and societal marketing orientation and sales orientationThere are five main marketing orientations of which a company will adopt one. This will determine the way it interacts with the customer. Such as product orientation suggests that a company focuses inwards looking at what it is capable of, rather than the needs and wants of the client; sales orientation is based upon selling existing products with a turnover sale numbers relationship marketing orientation recognizes the value of repeat business over, not only with customers but suppliers as well; societal marketing orientation is relatively new in the scheme of things but suggests on top of meeting the needs and wants of the customer and the organization there is the societies interests to be looked and marketing orientation is based around the needs and wants of a customer to meet business objectives and it assumes that a sale depends on a customer's decision to purchase a product or provide a service.⦁What is marketing two levels meaning Marketing can be seen at two levels, the first level is such as a business philosophy, marketing puts customers at the center of an organization's consideration and which is reflected in basic values, such as the requirement to understand and respond to customers' needs and the necessary to search constantly for new market opportunity. In a truly marketing oriented organization, these values are instilled in all employees and should influence their behavior without any need for prompting. The personnel manager would have a selection policy that recruited staff who could fulfil the needs of customers rather than simply minimizing the wage bill in any marketing oriented organization. The other level is techniques of marketing also include pricing, the design of channels of distribution and new product development.⦁What are the three components of market orientation ?
