Publisher's Synopsis
Care is an art that can only be mastered through commitment, training, and continuous improvement. This must always emanate from the Care provider. ART OF CARE is driven by compassion. It is inspired by the mind and heart, and manifested by hands, hence the word art. Training focuses on the experience of the consumer, rather than approaching care from a task-orientated perspective.
The current method of providing care is a 'colour-by-numbers' approach which involves the ticking off of tasks such as showering, feeding and the like. This approach dehumanizes the consumer and reduces them to a series of inconveniences. Consumers should never apologise for being needy. The care givers' attitude can often cause consumers to feel this way. Most care providers are task and compliance focused. However, this mindset does not lead to the highest level of care.
ART OF CARE is at the heart of customer centricity, and it will change the way care is provided. Compassion is the foundation of the Care Industry. ART OF CARE is beneficial for the whole community. Consumer satisfaction is guaranteed, and the care providers will find purpose in what they do, and perform even better, it is a WIN-WIN situation.
