Paperback (11 Jul 1992)
Not available for sale
Out of stock
A thorough and practical presentation of the different kinds of problems encountered in the application of marketing research methodology as an aid to managerial decision making.
| ISBN: | 9780201565041 |
| Publisher: | Pearson Education |
| Imprint: | Addison-Wesley |
| Pub date: | 11 Jul 1992 |
| DEWEY: | 658.83 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 314 |
| Weight: | 570g |
| Height: | 234mm |
| Width: | 172mm |
| Spine width: | 21mm |
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
The End of Marketing
Paperback
Published 03 Oct 2021
Building a StoryBrand 2.0
Hardback
Published 07 Jan 2025
£5.00off
Consumer Behaviour
Paperback
Published 01 Dec 2021
Save £5.00
How to Make Your Food Famous
Hardback
Published 22 Aug 2024
Effective Brand Building
Paperback
Published 03 Jan 2025
Responsible Marketing
Paperback
Published 03 Dec 2024
£3.20off
Fashion Marketing and Communica...
Paperback
Published 11 Dec 2024
Save £3.20
Badvertising
Paperback
Published 20 Sep 2024