Publisher's Synopsis
Find out how to create big–deal ads on a small budget
Your nuts–and–bolts guide to successful advertising and a profitable business Want to drum up business but not sure where to start? Relax! Let expert Gary Dahl show you the ins and outs of advertising with no stress, no sweat. From Internet advertising to more traditional media like TV and radio, this practical guide steers your company toward profit and success. Go for the gold!
Discover how to: Devise a realistic advertising budget Maximize your budget with co–op or other shared payment programs Define and position your message Create TV, radio, billboard, and Internet advertising Use "ad–speak" effectively
The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear–out cheat sheet Top ten lists A dash of humor and fun
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