Publisher's Synopsis
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
4th Edition
Paperback (29 Dec 1997)
Not available for sale
Includes delivery to the United States
Out of stock
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
ISBN: | 9780137833665 |
Publisher: | Prentice Hall |
Imprint: | Prentice Hall |
Pub date: | 29 Dec 1997 |
Edition: | 4th Edition |
DEWEY: | 659.1 |
DEWEY edition: | 21 |
Number of pages: | 731 |
Weight: | 1501g |
Height: | 276mm |
Width: | 217mm |