Publisher's Synopsis
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
Advertising Principles & Practice
4th Edition
Paperback (01 Dec 1997)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9780135978818 |
| Publisher: | Prentice Hall |
| Imprint: | Prentice Hall |
| Pub date: | 01 Dec 1997 |
| Edition: | 4th Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 731 |
| Weight: | 1779g |
| Height: | 235mm |
| Width: | 178mm |
| Spine width: | 34mm |
