Advertising and Promotion An Integrated Marketing Communications Perspective - The McGraw-Hill/Irwin Series in Marketing
5th Edition
Paperback (01 Nov 2000)
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Book information
| ISBN: | 9780071180269 |
| Publisher: | McGraw-Hill/Irwin |
| Imprint: | McGraw-Hill/Irwin |
| Pub date: | 01 Nov 2000 |
| Edition: | 5th Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 21 |
| Weight: | 2080g |
