Advertising and Promotion An Integrated Marketing Communications Perspective
7th Edition
Paperback (23 Jun 2006)
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Book information
| ISBN: | 9780071105897 |
| Publisher: | McGraw-Hill Irwin |
| Imprint: | McGraw-Hill Irwin |
| Pub date: | 23 Jun 2006 |
| Edition: | 7th Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 22 |
| Number of pages: | 820 |
