Publisher's Synopsis
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
Advertising International The Privatisation of Public Space - Comedia
1st edition
Hardback (27 Jan 2017)
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Book information
| ISBN: | 9781138178946 |
| Publisher: | Taylor & Francis |
| Imprint: | Routledge |
| Pub date: | 27 Jan 2017 |
| Edition: | 1st edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 260 |
| Weight: | 453g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 16mm |
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