Publisher's Synopsis
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
1st edition
Paperback (17 Oct 1991)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7-10 days
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
ISBN: | 9780415050647 |
Publisher: | Taylor & Francis |
Imprint: | Routledge |
Pub date: | 17 Oct 1991 |
Edition: | 1st edition |
DEWEY: | 659.1 |
DEWEY edition: | 22 |
Language: | English |
Number of pages: | 256 |
Weight: | 384g |
Height: | 152mm |
Width: | 235mm |
Spine width: | 15mm |