Publisher's Synopsis
Intended for the GNVQ Advanced Business syllabus, this book takes a unit and element approach, covering every aspect of the course, with activities and assignments testing and strengthening students' understanding. Along with the key elements, the evidence indicators for each unit are fully covered and practical exercises are complemented by the full range of information and knowledge required by students. Real case-studies also play a central role, introducing students to major business issues in a range of business environments.;The book covers all eight mandatory units for the Advanced Business GNVQ: business in the economy; business systems; marketing; human resources; financial transactions and monitoring; financial resources; and business planning. Features of the book include: case studies and assignments based on real companies; advice on testing and successful completion of Portfolios of Evidence; and integrated coverage of core skills.
