Publisher's Synopsis
Build confidence in making strategic decisions with the language of decision making and stimulating "Strategy in context" features integrated throughout
Develop an understanding of the interrelated nature of business using our mind maps to identify and analyze connections between topics
Build top-notch critical skills with our "Focus on skills" activities and "Aim to progress" tips
Develop confidence in using quantitative skills through clear worked examples and questions geared towards data analysis
Consolidate learning by revisiting previous knowledge at the start of every chapter
Secure essential knowledge with key words defined at the start and Check Your Understanding questions at the end of every chapter, and full coverage of new topics such as Carroll's Corporate Social Responsibility pyramid, managing international businesses and adopting digital technology
Connect with relevant issues and contexts by engaging with our contemporary case studies and fresh artworks
Apply your learning with opportunities for peer review and practice questions at the end of each section
Improve interpretation and communication skills with "Upgrade your skills" tasks at the end of each section