Publisher's Synopsis
The AMA Complete Guide to Small Business Advertising is a concise guide to the unique advertising challenges that can make or break your small business. Accessible, straightforward, and packed with practical ideas and examples, this book offers working strategies for increasing advertising effectiveness for your small business. "A blockbuster! This book is targeted directly at the small business owner, and offers hundreds of practical ideas that can generate tons of new business. These principles work -- I used them to sell hundreds of thousands of dollars of products in a single year!" -- Don Massey Don Massey Publications "AMA Complete Guide to Small Business Advertising is the how-to advertising manual for every small business. It covers everything you need to know, from A to Z." -- Allison Owen Marketing Director Humetrics, Inc. "Throw away all those books on how to advertise that are difficult to read and don't apply to the many small businesses in America. Joe Vitale tells you how to do it -- in easy-to-follow, clear and simple steps for you to use starting tomorrow morning!" -- Murray Raphel Raphel Marketing "This is a treasure map of all the how-tos and where-tos to make a success of any business. A sure-fire winner!" -- Louise Dewey Women Entrepreneurs of Texas Developed in cooperation with the American Marketing Association, the AMA Complete Guide to Small Business Advertising teaches you to analyze your current advertising efforts and create and put into action stronger, more effective ads and promotions today and into the future.
