Publisher's Synopsis
A Sales Funnel That Scales: The Sales Nerd's Take on Go-To-Market Systems and Building a Revenue Operations Career
By Michael Venman
It's time to build a sales and marketing engine that actually works-and a career in RevOps that doesn't burn you out in the process. In A Sales Funnel That Scales, Michael Venman (aka The Sales Nerd) shares the behind-the-scenes playbook he's used to help hundreds of fast-growing SaaS companies scale their revenue operations. Whether you're a lone RevOps ranger or leading a global team, this book will help you build systems that drive alignment, clarity, and results across Sales, Marketing, and Customer Success. You'll learn:
- How to design bulletproof new business and expansion funnels
- What "stage 0" really means-and why it's the key to handoff success
- When to automate, when to document, and when to let things break (on purpose)
- How to avoid becoming the bottleneck-and what to do when you already are
- Why empathy for salespeople makes you a better operator
- How to manage change without losing your mind (or the team's trust)
