Publisher's Synopsis
Integrating e-commerce topics throughout as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management.
A Preface to Marketing Management
Twelfth Edition
Paperback (16 Feb 2010)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780071221115 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 16 Feb 2010 |
| Edition: | Twelfth Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Number of pages: | 258 |
| Weight: | 476g |
| Height: | 252mm |
| Width: | 203mm |
| Spine width: | 13mm |
