A Practical Guide to CRM : Building More Profitable Customer Relationships

A Practical Guide to CRM : Building More Profitable Customer Relationships

Paperback (05 Feb 2002)

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Publisher's Synopsis

In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need

Book information

ISBN: 9781578201020
Publisher: CRC Press
Imprint: CRC Press
Pub date:
Language: English
Number of pages: 285
Weight: 494g
Height: 227mm
Width: 154mm
Spine width: 19mm