A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables (Classic Reprint)

A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables (Classic Reprint)

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Publisher's Synopsis

Excerpt from A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

This Vi regression model can be improved in at least two ways: (1) by including interaction terms, and (2) by using a logistic model instead of a linear one: The latter suggestion follows logically from the fact that Ii.

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Book information

ISBN: 9780656514793
Publisher: Fb&c Ltd
Imprint: Forgotten Books
Pub date:
Number of pages: 30
Weight: 200g
Height: 229mm
Width: 152mm
Spine width: 6mm