Publisher's Synopsis
The business development framework for provider positioning, market share, and competition has significantly shifted in the late 1990s as providers prepare for skin health market. The use of the Marketing Four Ps is a helpful tool for providers to thoroughly evaluate their product/service viability, pricing objectives, promotional mix, and place accessibility, and will allow organizations to reposition in their marketplace, maximize market share, and develop new partnerships with previous competitors.I recommend that any skin health product manufacturers or sellers need to let their users to know that what the health care product is? Because of the current competitive environment, health care providers (hospitals, HMOs, physicians, and others) are constantly searching for better products and better means for delivering them. The health care product is often loosely defined as a service. The authors develop a more precise definition of the health care product, product line, and product mix. A bundle-of-elements concept is presented for the health care product. These conceptualizations help to address how health care providers can segment their market and position, promote, and price their products. Though the authors focus on hospitals, the concepts and procedures developed are applicable to other health care organizations.I believe that skin health consumers will concern whether what quality level to the kind of skin health product which can bring the actual skin health function to their skin after they often use. So, quality level is one important factor to influence any kinds of skin health product sale in success. I shall indicate some promotion methods can gather users' actual feeling when they use their skin health products as below: Survey or questionnaire methodSurvey or questionnaire method is one kind of good promotion method to let any age skin health users to believe the kind of skin health product quality. The human resources needed to provide health promotion services to improve health behaviors in populations are currently limited. Health promotion and education is included in the definition of massage therapy, and many within the massage therapy profession understand that health promotion and education are a part of massage therapy practice. However, the amounts and types of health promotion activities in massage therapy practice have not been thoroughly explored. So, when the skin health product manufacturers can make survey to enquire young people's feeling after they used its skin health products whether their feeling is good or bad. If they have bad feeling, then they need to fill their feeling to answer which aspects of its skin health products can not let them to feel its skin health function. So, participants agree or strongly agree that it is important for massage therapists to provide health promotion. Therapists with less favorable attitudes about providing health promotion reported more barriers to providing the messages to their patients. Barriers to providing health promotion included a lack of guidelines, knowledge, and skills. Training and guidelines for massage therapists regarding health promotion would be a reasonable next step for future research development. Utilizing massage therapists as health promoters may provide opportunities to deliver more prevention messages to patients which may impact public health. So, survey method can help any skin health product manufacturers may know whether which aspects of its skin health product quality is needed to improve in order to raise their users' satisfactory feeling more easily