Publisher's Synopsis
What if every single highly effective leader over the past 500 years used a forgotten secret of leadership to inspire, impact, and influence with ease? To immediately command respect and instantly earn trust? To effortlessly achieve the "impossible" by harnessing the ears, eyes, and minds of their people?
What if all modern leaders - whether leading a team of three or a company of 300,000 - can use this forgotten secret to get more done with less effort? To form deep connections with their team? To persuade without coercive, forceful, and commanding language? To energize people and build enthusiasm for the mission?
What if this secret is missing from the country's top MBA and leadership programs (that cost $200,000) and virtually every book on effective leadership? And what if you could speak with more influence than most presidents, CEOs, and world-leaders, separating yourself from the pack and mastering the art of effective leadership, by applying this one secret?
Here's the brutal truth...
Most leaders are weak communicators. When they speak, the message gets lost. People don't engage. They don't know why they should care. They don't feel inspired. In fact, they feel resistant; bored; dissatisfied. Opportunities slip, challenges multiply, emotional detachment sets in, and the mission is forgotten. A mountain of raw human potential goes untapped.
This forgotten secret of influence and leadership makes the difference between people following our lead or standing in our way; trusting our leadership or trying to undermine it; exceeding our demands or failing to meet our standards; accepting our feedback or resenting it; respecting us or slandering us behind our backs; sabotaging our ideas or supporting them. In short...
...it makes the difference between excellence and mediocrity.
In this new release by an Amazon bestselling author, you learn the forgotten secret of unstoppable influence used by all highly effective leaders (pg. 43), the 31 groundbreaking scientific studies proving it beyond doubt (pg. 211-243), and 27 proven, little-known, practical, step-by-step strategies to effortlessly apply it, including:
- How to motivate and unite the team with emotional simulations (pg. 57)
- How to earn real respect by invoking loss aversion (pg. 68)
- How to inspire high performance by appealing to idealized concepts (pg. 70)
- How to convey extreme empathy by painting emotional contrasts (pg. 79)
- How to lead with natural ease by speaking with evocative language (pg. 84)
- How to produce enviable results by closing the empathy gap (pg. 52)
- How to gain the edge in any discussion by appealing to reputation (pg. 104)
- How to navigate difficult conversations by making "IES assumptions" (pg. 100)
- How to attract support for your ideas by producing tailored messages (pg. 105)
- How to earn trust by keeping it general (pg. 101)
- How to portray credibility, competence, and confidence with the Forer effect (pg. 99)
- How to resolve or even prevent arguments by appealing to the intuitive bias (pg. 112)
- How to unite the team by sharing the seven archetypal stories (pg. 167)
- How to overcome any objection with "even if" constructions (pg. 211)
- How to avoid boring people by appealing to their immediate desires (pg. 208)
- How to ace every speech, meeting, interview, pitch, and presentation by applying the risk-compensation effect (pg. 221)
- How to think on your feet and formulate convincing arguments with future-based counterfactual simulations (pg. 213)
- How to appeal to the Forer / Barnum effect to draw people into your message (pg. 142)
- How to master "hot-cold" empathy gaps to ethically activate the persuasive power of emotion (pg. 52)
