Publisher's Synopsis
TikTok is an application that came out of nowhere, was created in China where it is known as DOUYIN and for the rest of the world, it is known as TikTok.When TikTok was created it caused great euphoria among Chinese youth and teenagers because it was an application of video exchanges and for young people that was very fun.TikTok joined musical.ly where young people could upload music videos where they could synchronize the movements of their lips with the music which was sensational.Then the young people who had more experience technically uploaded original videos which caused them to become influential on the platform.For young people, it is very fun since they can upload videos with a duration of 15 seconds and can also share these videos in their stories and these videos have a duration of 60 seconds. TikTok and music.ly are addressed to the same audience.First of all, we may say that one of the large impediments that TikTok has had to make its marketing success is that most of the sellers and business managers over 30 do not know the platform or have not even heard of it.
