Publisher's Synopsis
The industry of marketing and advertising is changing. We all are aware of that. We most of us don't realize is the fact that we are losing our freedom and we are less us and more what the advertising is mandating us to think we are. To cook a frog you heat the water little by little. We are being cooked like frogs and we are not aware of that.This book will unveil the reality we are being pushed to believe. It doesn't matter what you think you are anymore. Your behavior tells the algorithms what society can expect from you and the unlimited opportunities now are limited to those profiles that are being created every time you interact with the digital world. There are many new trends and digital marketing strategies that are evolving in the current era of high technology and with an Internet connection, and companies now need to use them to succeed in their efforts because what worked in the past, may not work in the future.Economies and businesses are living unprecedented times. All sectors are evolving rapidly. The marketing and advertising industry is about to be altered by exponential combinatorial mega shifts.Within twenty years, the most successful companies will be those that consistently provide a better service along with the most evolved companies. This form of business is a radical departure from the way goods and services are advertised and sold today. The service will precede the sale. Business people and entrepreneurs will find useful information from an insider regarding how to do media planning and buying and how to get more out of your marketing investment. If your marketing efforts are not bringing you the result you expected, this book should be a must-read for you.Responsible parents or grandparents like you will also benefit from this book since it contains the hidden ways used by the big spenders to brainwash the way your children think. We are all being infected with ideas that don't belong to us but we are forced to believe they are. By being aware you can protect the ones you love.
