Publisher's Synopsis
You want to know how to design inclusive processes that are authentic and have the power to change dominant paradigms. In order to do that, you need the answer to how will the process owner and team be able to hold the gains? The problem is who comprises your team and how does that creative process work, which makes you feel asking how will the design solution work with the interior design and architecture? We believe there is an answer to problems like do you have the optimal project management team structure.
We understand you need to work with existing brand strategy which is why an answer to 'do you have the discipline and will to make your days, hours and minutes count?' is important.
Here's how you do it with this book:
1. Ensure brand safety and appropriate brand management for your advertisers2. Make the brand or group social, make it work/live in a social media space
3. Ensure diversity projects have the best possible chance of success
So, what has been the most exciting work you have done together? This Creative Director Critical Questions Skills Assessment book puts you in control by letting you ask what's important, and in the meantime, ask yourself; how will you know that you have improved? So you can stop wondering 'how has design organization creatively represented brand identity?' and instead measure success of your brand campaign.
This Creative Director Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Creative Director challenges you're facing and generate better solutions to solve those problems.
INCLUDES all the tools you need to an in-depth Creative Director Skills Assessment. Featuring new and updated case-based questions, organized into seven core levels of Creative Director maturity, this Skills Assessment will help you identify areas in which Creative Director improvements can be made.
In using the questions you will be better able to:
Diagnose Creative Director projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.
Implement evidence-based best practice strategies aligned with overall goals.
Integrate recent advances in Creative Director and process design strategies into practice according to best practice guidelines.
Using the Skills Assessment tool gives you the Creative Director Scorecard, enabling you to develop a clear picture of which Creative Director areas need attention.
Your purchase includes access to the Creative Director skills assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.