Publisher's Synopsis
Behavioral science research is a systematic, controlled, empirical and critical investigation of hypothetical propositions about the presumed relations among behavioral phenomena. Management Research is related with various scientific research-based principles, strategies and analytical methods including mathematical modeling, statistics and numerical algorithms to improve an organization's ability to enact rational and meaningful management decisions. Indian industries witnessed brand new challenges in terms of frequent new entrants from both within and outside the nation, technology upgradation at a faster rate, shorter product life cycle, increase in the customer expectations and the like. An important feature of this book is that it includes Indian Case studies for enabling the students to analyse and grasp the practical side of management. This book is prepared with the intention of briefly reviewing manager's routine in behavioral science research methodology in India. This book also endeavours our professionals to be empowered with world class managerial and technical inputs, so that they can render their best in the profession of their choice. This book has been designed to meet the requirements of the students of MBA, Ph.D. courses of various Indian Universities and Institutes of Higher Learning. The materials prepared are intended to serve as ready reckoner to meet the academic requirements as well in a rewarding manner. Features: Practical Provides thought leadership, Education and research in the areas of Management and Behavioral sciences Methodology information on how to design and conduct scientific research in the behavioral and social sciences Coverage of Data collection and assessment strategies, interpretation methods, in user-friendly way Cases on Indian Human Relations and related issues and trends Contents: Behavioural Science; Experimental Designs; Problem Solving Approach; Management Research; Complexity of Validity-Reliability Continuum; Concept Constructs and Hypothesis Testing; Indian Perspectives and Case Studies.
