Publisher's Synopsis
An effective branding approach, which includes a visual presentation as well as a story, is required not only to recruit capable new employees but also to acquire their sympathies and support so that a company can meet its goals and realize its vision. Branding professionals seeking to plan strategies and fully realize the potential of modern communication tools will find in this colorful 168-page volume filled with many valuable tips and ideas for the future. Recruiting affects companies and their management significantly after a few decades. A variety of examples are included in this well-illustrated softcover guide to show what goes into making attractive narratives, websites, printed media and movies. Branding of Recruiting will be a useful guide not only for employees in human resources and communications, but also for the planners and the designers who work with them to create innovative branding strategies for recruitment.
