Publisher's Synopsis
This book is one teaching book to give some business concepts how to apply to solve the individual company's actual case studies challenges. Theories include: online knowledgeable concept, globalization job concept, useful indicator concept, standard growth enhancing policy, standard growth enhancing policy, outsourcing, national environment policy, tax policy, production orientation and societal marketing orientation, segmentation, existence needs (E), relatedness needs (R) and growth needs (G) psychological concepts etc.In, conclusion, this book can provide sample marketing and organizational behaviour and economic theories to assist students to apply the suitable concepts to analyze any case studies reasonably.
