Publisher's Synopsis
Something that's true for all companies is that their people are their most valuable asset. This is because of the knowledge people wield. But most managers don't know how to maximize their staff's knowledge and potential. This means that much of what they have access to is wasted. It's a huge amount of untapped opportunity. This book focuses on helping individuals and teams learn the principles necessary to maximize the mutual-benefit between a leader and every member of the team. But it's much more than that. These principles apply to all human endeavors. From interactions between companies and their customers, vendors, and stock holders, to other more personal encounters between parent and child, friends, and romantic partners. These principles are about methods and values, the methods people need in order to maximize mutual-benefit between people and the values people need in order to learn and apply those methods. It's things that many people don't know...things that he learned from the greatest thinkers of all time, while putting it to the test in real life. But don't take his word for it, judge it for yourself. Then incorporate these ideas into your own life and business while improving on what they've learned." Rami Rustom provides answers every entrepreneur needs in order to effectively run his or her company. Learn these principles and you'll make rapid progress, and help your team learn too.
