Publisher's Synopsis
The future of publishing-don't get left behind The ebook business-everyone wants to know more. What does the future hold? Why publish electronically? After deciding to enter the market, how should content be formatted and how should this content be marketed, sold, and protected? These are just some of the questions that this book will address. With information on the types of ebooks and their formats, you will be able to choose what electronic publishing model you want to pursue and the best way to produce ebooks. Once these decisions are made, the book provides marketing strategies and information on the methods of distribution. The economics of epublishing (including Print On Demand) vs. print publishing are discussed and contractual issues-copyright, security, and encryption-are dissected. The future of ebooks is uncertain. But it is clear that the industry needs more information to make decisions on how they will participate. Poor Richard's Creating eBooks will lead the way in educating publishers, authors, booksellers, corporate communication departments, and industry pundits.
