Publisher's Synopsis
Now with more emphasis on marketing and financial projections, this fully revised second edition is a clear, concise and practical guide to the process of putting together a business plan for a new or existing business, whether a limited company or sole trader. Covering issues such as assessing the business and product, identifying strengths and weaknesses, marketing strtegies, location, staffing, sources of finances and, finally, putting together a viable business plan, this book will positively effect the nature and operation of any organisation.
